If you’re wanting to get your business out there on social media, you need a social media strategy. This will help you plan how your business will appear on social media channels, and will help you work out a route to having online success. 

 

Your strategy needs to consider a number of things, from what and when you post to the tracking of analytics. 

 

Looking to get started? Here are some tips on how to create a great social media strategy. 

 

 

You need to know who it is you’re planning to target. Without knowing your audience, you may not see the results you desire. Your business has the opportunity to reach new people online, and therefore your need to ensure you’re targeting the right group. 

Keeping on top of your insights and analytics on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

 

Insights provide you with the knowledge of how you’re performing on your social media pages. It gives you the opportunity gain an understanding of what posts are doing well, where your audience is from along with other audience demographics such as gender and location, and how many people your posts are reaching and how many of those people are engaging. These are all key factors to planning or editing your marketing strategy to be able to successfully run a business page on a social media platform. 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you have to make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

If you have certain brand colours or a brand style guide, make sure you follow this when you create your posts. This will help to create a continuous and visually pleasing looking grid or feed and will help people to recognise your  

 

 

Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

So, you have social media accounts set up for your business – now you need to post on them. But working out how many times you need to post each week will help you create a good strategy and work out the optimal times to put your content on social media. 

 

Each social media site is different, and the volume of posts you put up per week will vary over all your accounts. Looking at the four main social sites for businesses – Instagram, Facebook, LinkedIn and Twitter – here’s some advice on how many times you should be posting. 

 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing content in 2022. 

 

If you’ve never created any video content before, the process may feel daunting. But you don’t need fancy equipment or editing software to make your videos creative, innovative and the go-to source for consumers in your industry. Long-form video content like we see on YouTube doesn’t always have to be the only option available either, with Instagram reels and TikTok allowing you to create videos under a minute that gain large amounts of engagement, reach and impressions. You want to keep the viewer engaged, and they’ll move on quickly if they’re not impressed with what you’re showing so don’t be afraid to experiment at first with how your content is produced. You should keep it in line with your brand values and reputation on other social media as this will create a consistency across platforms. 

 

 

 

If you know how to write good copy for your social media posts, then you need to make sure the images you’re putting alongside it are as equally engaging and interesting. With visual content being one of the main things you need to focus on when advertising on social media, you must make sure it is a good way to attract people to interact with you and follow you on social media. 

 

With images on LinkedIn having a 98% more engagement rate than plain text posts, getting your visual content right is important to sustain your social media growth. Here are some tips on how you can achieve this with your visual content online. 

 

 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022. 

 

 

 

Facebook allows brands to sell their products and services to people who would otherwise never know them. In order to expand their reach, brands need to scale their Facebook ads. This simply means increasing your ad spend while maintaining a positive return. This can be done by making certain adjustments. For example, you can increase your ad spend, look for more high-performing audiences, or work on your creative. 

Facebook Ad targeting is a great way for you to be able to reach out to the exact audience that you desire. This will then help you create a client base that surrounds your business that are the audience you’d mapped out as ideal for your business. 

By targeting your ads – also known as ‘micro-targeting’, you’ll see great results if you do it correctly. Here are the ways you can target your Facebook Ads so you start getting the best results possible. 

 

 

Many people think advertising to a wide audience is the way to go, as it will get them out and visible in front of more people. In fact, this isn’t the way you should go about it. You may reach more people, but you likely won’t reach the audience you want – and as Facebook Ads cost money, this could eventually mean you take a financial hit. You can target people based on your website traffic, who visits your business through other offline channels, those who engage with you on both Facebook and Instagram and by creating a customer file. 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online. 

 

 

Infographics are an increasingly popular form of content that’s being used on social media to advertise or put a point across. With the information being split across multiple different images, it will be easier for your audience to  

 

 

 

When you start your social media pages for your business, it can be difficult to work out exactly what content you need to post to improve your reach, engagement, and followers online. We hear a lot of talk about creating a ‘marketing plan’ and what that entails, but you cannot make this kind of plan if you’re unsure on what content you need to be posting. 

 

Here are some ideas on what you can post that will see your business thrive online.